Marketing Analytics Services
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SOLUTIONS:
Propensity, lift & response modeling Aadvertising and promotions optimization Fremium to premium conversion models Retention and intervention Churn reduction Lifetime customer value for customer lifecycle management Database segmentation for more effective marketing Customer profiling Mix modeling (media & marketing) Social media, analysis, tracking & integration KPI identification & management Sales person and process effectiveness maximization Website traffic & use optimization Ad effectiveness Linking offline, online and social media Recommendation engine development Shopper metrics analysis |