Advanced Analytics for Market Research
SOLUTIONS:
Choice Models and Conjoint Advanced Segmentation Decision-oriented mapping Driver Maps Performance/importance SWOT Maps: Battleground Market and Competitive Mapping Decision Trees Shopping Path to Purchase Channel use Driver Models Brand equity Customer value Funnel drivers (e.g., awareness, purchase, satisfaction) Concept testing Advanced Driver Models, correcting for IV intercorrelations Concept & message prioritization using Q-Sort & MaxDiff TURF analyses -- both regular & PrefTURF Concept development using trade-off modeling Product pricing & optimization with conjoint Product line consolidation, extension or refinement with conjoint Brand equity & extension with conjoint & other techniques Consumer & market segmentation for Product development Promotions and communications Brand management Customer lifecycle and loyalty Increasing the value of tracking studies |