Advanced Analytics for Market Research
SOLUTIONS:
Decision-oriented mapping Performance/importance Battleground Market and Competitive Mapping Decision Trees Shopping Path to Purchase Channel use Driver Models Brand equity Customer value Funnel drivers (e.g., awareness, purchase, satisfaction) Concept testing Concept & message prioritization using Q-Sort & MaxDiff TURF analyses -- both regular & PrefTURF Concept development using trade-off modeling Product pricing & optimization with conjoint Product line consolidation, extension or refinement with conjoint Brand equity & extension with conjoint & other techniques Consumer & market segmentation for Product development Promotions and communications Brand management Customer lifecycle and loyalty Increasing the value of tracking studies |