Advanced Analytics for Market Research

SOLUTIONS:
Choice Models and Conjoint
Advanced Segmentation
Decision-oriented mapping
     Driver Maps
     Performance/importance
     SWOT Maps: Battleground
     Market and Competitive Mapping
Decision Trees
     Shopping
     Path to Purchase
     Channel use
Driver Models
     Brand equity
     Customer value
     Funnel drivers (e.g., awareness, purchase, satisfaction)
     Concept testing
     Advanced Driver Models, correcting for IV intercorrelations
Concept & message prioritization using Q-Sort & MaxDiff
TURF analyses -- both regular & PrefTURF
Concept development using trade-off modeling
Product pricing & optimization with conjoint
Product line consolidation, extension or refinement with conjoint
Brand equity & extension with conjoint & other techniques
Consumer & market segmentation for
     Product development
     Promotions and communications
     Brand management
     Customer lifecycle and loyalty
Increasing the value of tracking studies