Advanced Analytics for Market Research

SOLUTIONS:
Decision-oriented mapping
     Performance/importance
     Battleground
     Market and Competitive Mapping
Decision Trees
     Shopping
     Path to Purchase
     Channel use
Driver Models
     Brand equity
     Customer value
     Funnel drivers (e.g., awareness, purchase, satisfaction)
     Concept testing
Concept & message prioritization using Q-Sort & MaxDiff
TURF analyses -- both regular & PrefTURF
Concept development using trade-off modeling
Product pricing & optimization with conjoint
Product line consolidation, extension or refinement with conjoint
Brand equity & extension with conjoint & other techniques
Consumer & market segmentation for
     Product development
     Promotions and communications
     Brand management
     Customer lifecycle and loyalty
Increasing the value of tracking studies